Meet the Team
Shridhar Joshi
Chief Executive Officer
Shridhar is a recognized slot industry leader and is the Founder & CEO of 2 By 2 Gaming. A respected slot industry leader with 25+ years of experience.
Early in his career, he joined a start-up gaming division at WMS as the 4th employee and helped it grow to $800 M+ in revenues & achieve #2 position in the Gaming Industry.
As VP of Global Product Strategy for WMS, he led the advanced R&D efforts, developed several successful products and created a ‘culture of innovation’.
Shridhar has extensive experience in new product development, product and portfolio management and strategic planning.
During his career in the gaming industry, he has been at the forefront of technological evolution and has played a key role in bringing new innovations to Gaming. He holds more than 60 patents and has developed globally successful slot games like Jackpot Party, Life of Luxury, Monopoly, Giant Riches, The Sand Princess to name a few.
Since 2012 Shridhar has been the founder and CEO of 2 By 2 Gaming, a premier games design company. 2 By 2 has delivered many successful games to leading online operators, e.g. Unibet, GVC, Mr. Green, Betsson; established gaming manufacturers, e.g. Bally, Incredible Technologies, Gaming Arts; and well-known social casinos, e.g. Tropworld, Best Bet, Chumba.
Shridhar holds an MBA from Kellogg School of Management.
Larry DeMar
President
Larry DeMar is an MIT computer wiz. In the last 40 years he has developed games and gaming systems in every arena imaginable and piled up accolades and awards for best of breed in coin-op videogames, pinball machines, slot machines, social games and online casino games.
In 1980, he won the Ernst A. Guillemin award at MIT for the best undergraduate thesis in Electrical Engineering. This award was for the creation of a video game system, which provided lecture demonstrations for MIT’s introductory probability and statistics class. Video games and probability would serve Larry well through 40 years of wildly successful game development.
Larry has founded and operated a series of very successful businesses starting with Vid Kidz, a venture with legendary game designer Eugene Jarvis, creating mega-hit videogames manufactured by Williams Electronics in the 1980’s.
Larry’s next venture, Cyberkidz, partnered with Pat Lawlor and led to the development of a series of award-winning record-breaking Pinball Machines that dominated the early 1990’s
Larry founded 2 tech companies with his brother Steven in the 90’s and after serving as Director of Engineering for Williams and Director of Slot Machine Development at WMS Gaming, Larry and Steven started Leading Edge Design in 1999 where their creative staff has been making games for land-based casinos, online sites and The Norsk Tipping Lottery in Norway for the past 23 years, led by their monster-hit Multi-Strike Poker game.
Larry also Co-Founded Spooky Cool Labs in 2011, now a Zynga company.
Larry holds 38 patents in the fields of amusement games, bowling systems, and casino games in the United States and other countries.
Kunal Mishra
Chief Operating Officer / Chief Strategy Officer
Kunal Mishra has over 27 years global gaming industry experience. Prior to joining ODDSworks as Chief Strategy Officer and Chief Operating Officer, he was Chief Operating Officer – America’s, for Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG.TO) where he was instrumental in expanding the company’s day-to-day business operations throughout America. He came to Bragg via their acquisition of SPIN Games LLC where he held the position of
President and Chief Financial Officer. SPIN Games was a pioneer in the North American iGaming space and Kunal managed the company’s strategy, finances, and operations along with
being a partner in the company. He has previously served as JCM’s (Japan Cash Machine, 6418:Tokyo) General Manager – New Business Development and Vice President – Product Management and Marketing at Cadillac Jack (now AGS, NASDAQ: AGS). A technologist at heart, his extensive gaming experience includes commercial, product, financial and operations management at an executive level.
Steven DeMar
Executive Vice President Business Development
Steven De Mar is a serial entrepreneur. His focus is on emerging technologies about to reach critical mass. He recognizes these trends, and creates profitable companies in fast growing sectors.
Steven was one of the first Cellular Airtime Resellers in the country. He sold the recurring revenue stream from his customers to AT&T. He kept all his stores and sold them two years later to a regional operator.
InfoRamp was an early Internet Service Provider. Most small towns in Illinois were provided Internet service from the InfoRamp. This company served as a Gateway for a substantial part of Microsoft’s WEBTV service. Mr. De Mar sold this company to a subsidiary of the Weather Channel.
Steven is one of the Founders of Spooky Cool Labs. A company that is now part of Zynga.
Leading Edge Design has been his focus for the last 21 years. Steven has served as director of business development bringing the company’s slot machines and table games to locations in the United States and Europe.
Steven has a BS from University of Illinois (76) and an MBA from Kelly School of Business at Indiana University (78).
Bob Schuijt
MARKETING MANAGER
Bob joined Oddsworks in 2021. He has more than 17 years of diverse senior management experience and business development roles within the high technology and internet gaming industries.
Bob founded MB Consulting International INC in 2007 and still serves as President. MB Consulting International INC is a Florida company specialized in online casino consulting to the regulated land-based casino industry. One of its clients was WMS, a major Nevada licensed video slot manufacturer, which is now part of Scientific Games.
Prior to MB Consulting International INC, Bob was the Sales and Business Development Director at RealTime Gaming, a top-tier provider of online casino software licensing services for the global on-line entertainment market. Bob was responsible for signing up many new casino licensees for RealTime Gaming. Throughout his 4 ½ year career at RealTime Gaming, Bob has created and maintained excellent relationships with all major online casino and poker operators worldwide.
Prior to joining RealTime Gaming, Bob held a senior post as Corporate Controller with ID Interactive, a developer of video slots for the land-based casino industry.
Bob Schuijt graduated from Florida Atlantic University in 1997 with an MBA degree in Finance. He is married, with three children.